Welcome back and happy Wednesday!
I tweeted this over a year ago, and was a bit hesitant to write on the topic until I had a larger sample size … but we’ve arrived.
A year has gone by and I’ve advised on a ton more cases that are similar to the case above. I’ve learned that my hunch above was correct … but I also have some thoughts as to why this might be the case.
Today, I’d like to dissect the types of LPs and explain why a risk mindshift is in order.
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