Benefits of posting publicly as a GP/LP
What I've learned from building a following and how it can help GPs & LPs
Happy Friday!
Over the past few years I’ve intentionally built an audience on both LinkedIn and X by writing about real estate investing, GP-LP relationships, and how Limited Partners evaluate deals.
Being the Excel nerd that I am, I even tracked my follower base daily (feel free to laugh, I can take it 😊) and wrote about this publicly back in 2023.
What this post didn’t touch on, though, are the benefits that I’ve seen through this exercise and how this could be valuable to both GPs and LPs.
So today we’ll tackle two topics after some brief context:
Posting on LinkedIn/X as a Limited Partner
Posting on Linkedin/X as a General Partner
First, some context
Originally me posting on both channels wasn’t a “marketing strategy.”
I started writing because LPs were asking the same questions over and over again. Instead of answering them one at a time, I began writing publicly. This actually led me to starting this newsletter as well - LPs were (literally) asking me for Lessons from other LPs and “LP Lessons” was born from that idea.
Over time that content turned into a community of GPs and LPs who follow the same discussions about deals, risk, due diligence, and capital raising.
Being public has been incredibly valuable, but it also has downsides that people don’t always think about to both sides of the capital aisle. Overall I think the pros outweigh the cons, and there’s still tremendous value to be gained that’s currently more or less untapped.
Below are a few observations about how I use these platforms and how they could help you as a GP/LP.
Posting on LinkedIn/X as an LP
Most of the content I write is aimed at LPs.
LPs face a difficult problem: they’re constantly evaluating opportunities from sponsors they may not know very well.
That’s why a lot of my posts focus on how LPs should think, rather than telling them what to invest in.
Typical topics include:
How to evaluate a GP track record
What questions actually matter in due diligence
How to think about alignment of interests between GPs and LPs
Why deal flow matters more than most LPs realize
Mistakes LPs commonly make when evaluating deals
The goal is to give LPs better frameworks so they can evaluate opportunities more efficiently.
But the truth is this: many LPs could produce similar (or even better!) content.
Pros
Regardless of whether you sit at an institutional seat or investing personal capital, these posts would attract other LPs that will inevitably either:
Invest alongside you
Challenge the way you think in a positive way - which will help you move alongside the due diligence experience curve (worthwhile to mention LP principles here as well)
Tell you about some of their experiences with other GPs